Fred Bosch, a creative at Leo Burnett Iberia, wanted to get a tattoo, but he didn’t know which tattoo to choose.

Finally, he opted for a QR Code, and he programmed it so that it could change its content whenever he wanted (videos, photos, texts etc.).When he showed his new tattoo in the agency, we realised we had a great opportunity facing us: a new advertising media space was born.What brand wouldn’t be interested in advertising on Fred’s tattoo? An innovative space with a wide variety of targets, able to generate buzz in the media.So we decided to make it available to those interested in a bidding at eBay.

A couple of hours later we got our target: The campaign reached the main journals, blogs and TV news in the country, with Leo Burnett Iberia as its main character. In the end a company who supports young creatives got the space, becoming the first brand to be advertised on Fred's arm.

Fred Bosch, a creative at Leo Burnett Iberia, wanted to have a tattoo but he didn't know what picture to get. Finally, he decided to get a QR Code and programmed it so that it could change its content whenever he wanted (videos, photos, texts etc.).When Fred showed his new tattoo to the agency we realised we had a great opportunity facing us: a new media device was born.

Thus, we decided to hand it to any interested person through a bidding at eBay.

A few hours later we had already reached 1 of our goals and the campaign was shown in the main newspapers, blogs and news on TV in the country with Leo Burnett as it main character.Furthermore, the brand which dared to be advertised on Fred's arm obtained a great impact in the media.