Objective:Every ninth traffic fatality is caused by drink-driving. Most of the accidents are caused by teenage drivers whilst under the influence of alcohol. To evoke public awareness, increase preventative behaviour and to direct users to the issue discussed on www.malteser.de, we developed the following banners: on online-platforms that are promoting nightlife, public parties and music events. We confronted the youngsters with the physical risks of drinking and driving - in the typographic language of their favourite drinks.Target group:Young drivers in their 20s.