HELP wanted to change the devil-may-care attitude of young people who drink and drive when they are out, but how do they do something beyond the common notice board poster?

We decided to put up an art installation that would stop kids in their tracks - a grim reminder of what could happen if they drink and drive. We also organised a media conference so that the public can also learn about this community awareness project.

The cost of the installation was less than USD2000 but response was good and it also received free coverage in the media including TV news and newspapers.10,000 pledges and still counting. This is an on-going campaign.