Cannes Lions
RAINEY KELLY CAMPBELL ROALFE/Y&R, London / THE HOME OFFICE / 2010
Overview
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Credits
Execution
Chicken Box Solution: To create advertising that got into the heart of where the young people who carry knives hang out. We printed our the hard-hitting message that if you carry a knife you can get 4 years in Prison on the Chicken boxes. Location/scale: Chicken shops in areas where there are the most reported cases of Knife Crime. This resulted in young people taking the time to fully understand the harsh realities of prison if you carry a knife.
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