Cannes Lions

ANTI-LANDCLEARING INITIATIVE

LEO BURNETT SYDNEY, Sydney / WORLD WILDLIFE FUND (WWF) / 2010

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Overview

Entries

Credits

OVERVIEW

Outcome

The results were outstanding, we had 100s of responses, and every person that played got an email from the premier thanking them for their concern. In tandem with other activities we managed to make land clearing a hot topic in the election resulting in the protection of over 1, 000, 000 ha of forest.

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