Cannes Lions

ANTI-POVERTY CHARITY

LODUCCA PUBLICIDADE, Sao Paulo / VISAO MUNDIAL / 2007

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In order to announce Visão Mundial’s social projects and invite people to join the NGO, we created a banner with little houses falling down, as if it were a Tetris game. The web browser tries to put the houses together, but they fall so quickly that it’s impossible. The message comes in at this moment: You can’t stop poverty on your own. Join us.

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