Despite declining smoking rates for the general adult population, tobacco use among the working poor remained unchanged. As the country faced record unemployment and home foreclosure rates, we set out to convince smokers to give up what is often their only stress-relief tool. Compounding the challenge, the low-income audience tends to dismiss all anti-smoking messaging as judgmental and authoritarian. Documentary radio spots follow real current smokers as they read aloud “Dear Me” letters they’ve written to themselves about how they feel about their habit. The spots sign off with the line, “No one can make me quit but me.”