Cannes Lions
LOWE BRUSSELS, Hoeilaart / BLIND LEAGUE / 2009
Overview
Entries
Credits
Execution
In the toilets of major cinema complexes, mirrors were covered with a black sticker on which “Here is where you see your reflection” was written. The stickers were signed: “Welcome to our world. The Braille League.”
Outcome
In the 7 days following the action, the Braille League attracted wide attention in the national press. 85.000 filmgoers saw the stickers and more than 2.700 visits were recorded on the accompanying website.
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