Cannes Lions

BLIND LEAGUE WEEK

LOWE BRUSSELS, Hoeilaart / BLIND LEAGUE / 2009

Presentation Image
1 of 0 items

Overview

Entries

Credits

Overview

Execution

In the toilets of major cinema complexes, mirrors were covered with a black sticker on which “Here is where you see your reflection” was written. The stickers were signed: “Welcome to our world. The Braille League.”

Outcome

In the 7 days following the action, the Braille League attracted wide attention in the national press. 85.000 filmgoers saw the stickers and more than 2.700 visits were recorded on the accompanying website.

Similar Campaigns

6 items

Shortlisted Cannes Lions
CAR CRASH LIVE BROADCAST

DRAFTFCB MEXICO, Mexico city

CAR CRASH LIVE BROADCAST

2014, RED CROSS

(opens in a new tab)