Global warming… Climate Change… We all hear these words every day. In most of the cases, however, we perceive them as semi-real stories, much like the plots of Hollywood films which will never actually happen in real life and what is more important, it will not happen anywhere near us. We built our ideological conception contrary to this popular belief.

“Use your power” is a project linked to the “EARTH HOUR. This is a Pro Bono activity undertaken in terms of CSR.” Every day we observe the environment of our city. But what would we do if this were to change one day? We created a letter from the future where the users received personalized video from themselves from 2065 talked about the unbearable environment caused by their own irresponsible actions the text of the video was not about general topics but rather focused on everyday life details which would be familiar and painful to hear at the end of the video, we make a small list of tasks which can be performed by any person, in order to avoid such future. The main aim of the project was to raise awareness about the problems and results of global warming and actualize the topic.

Taking the personal factors into account, talking about such understandable and earthly problems would be more comprehensible and instructive to the users we brought the problems and results of the global warming closer to the users in a more understandable way we brought them to their homes and families at the end of the video, we make a small list of tasks which can be performed by any person, in order to avoid such a future this enables us to make people more thoughtful about the issue and change their everyday lifestyle. After seeing the video the users will have more incentive to understand that it is in their power to change the future.

In three days, over 27% of internet users in Georgia got engaged into this campaign. A total of 18,736 social interactions were recorded on the most popular social network in Georgia-Facebook. Despite the fact that the project was only local, it went beyond the borders of Georgia and covered 109 countries. The users started to record amateur videos about the topic of our project. Numerous Georgian celebrities of different professions responded to our project. The project was also popular among Georgian TV channels. We managed to encourage significant part of the Georgian population to think and talk about global warming.