Cannes Lions
DIAMOND AD, Seoul / MINISTRY OF HEALTH AND WELFARE / 2005
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In a peaceful daily life, the hero tortures himself. (1. Brain Self-torture: Beating himself on the head/ 2. Skin Self-torture: Scraping face on the floor/ 3. Lung Self-torture: Burying face in drainage with belching up noxious gas.) After these scenes, warning message about the harmful effects of smoking is shown.
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