Cannes Lions

ANTI-SMOKING

OGILVY & MATHER, Mumbai / CANCER ASSOCIATION / 2005

Film

Overview

Entries

Credits

Overview

Description

A series of shots where smokers blow out smoke by curling their lips to one side. This curl/twist of the lips continues in person after person and gets more pronounced. A line fades in at the end of the spot : "Cigarette smoking increases the risk of paralysis. Quit."

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