Cannes Lions

ANTI SMOKING

Y&R, Sao Paulo / SANTA CASA DA MISERICORDIA / 2005

Film
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This commercial shows a cigarette being lit. The man who lights it takes a deep drag and as he blows the smoke out of his mouth, it wipes his face off the screen. The announcer says: Smoking will wipe you out. Logo of the Santa Casa de Misericórdia Hospital.

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