A differentiated action that utilises songs played in the regular playlist of radio stations, which contain the word 'heart' in the lyrics and in the song title.

Three different well-known songs containing the word 'heart' were played in sequence in some of the main national radio stations: 'Hearts' by Marty Bailey, 'The Captain of the Heart' by Double and also 'Heart Flight' by Ritchie.

After that, we could hear a voice over that said: See how a heart can be perfectly good for more than one? Be an organ donor.The action was almost costless, even using famous songs, and had a lot of impact.