We made people feel what it is like to be in a waiting line for an organ transplant. We selected some commercial establishments that had a system based on passwords that were displayed on monitors; in which people would get their passwords and wait to be called. We recharged the password distribution mechanism with customized paper rolls. When the password was withdrawn, the person saw a number much higher than the one showed on the monitors, provoking an awkward feeling. In the ticket, there was a message:”That would be your position if you were in line for an organ transplant. Be a donor. Tell your family. www.santacasasp.org.br”.

Santa Casa´s 'Waiting Ticket' activity was implemented in more than 10 establishments with a high flow of people all over São Paulo city. More than 60,000 tickets were distributed throughout the campaign. The activity had a great repercussion on social networks and several news regarding the 'Waiting Ticket' were published on national and international websites, with more than 300,000 views on Google.