We needed a Big Idea that captured the interest of the media and the general public to ensure that the proliferation of small arms was put back on the political agenda.The idea developed was a calendar that was handed out at a press conference set up on the anniversary of the Dunblane massacre. The calendar was given to well known politicians, celebrities and the media. The calendar featured famous individuals who had been killed as a result of gun violence

The story was headline news on all the major networks the day the initiative was launched.The Government was again forced to offer a response as to what they were doing to try and curtail the proliferation of small arms in the region and what their stance was on semi-automatic handguns.The issue of banning semi-automatic handguns was forced back on the political agenda.