Cannes Lions

ANTI-SMOKING ASSOCIATION

BIO.COMM PROPAGANDA, Sao Paulo / ADESF - ASSOCIATION FOR SMOKER AWARENESS / 2004

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In a relaxing moment, people drink and smoke in a restaurant. Through a sound effect, the sounds of their lungs, instead of venting the noise of inhaling and exhaling the smoke, vent names of diseases provoked by tabagism.

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