Cannes Lions

ANTI-SMOKING CAMPAIGN

OGILVYONE WORLDWIDE, Mumbai / CANCER ASSOCIATION / 2005

Awards:

2 Shortlisted Cannes Lions
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The aim of the banner was to effectively drive home the ill-effects of smoking. The banner itself represented a pair of lungs and the effect smoking had on them. Marks made by the pencil appear as patches on the lungs, which cause the 'Smoker's Cough' that smokers easily identify with. The audio effect of the cough was specifically used in the banner to drive home the message.

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