Cannes Lions

ANTI-SMOKING MESSAGE

NETWORK ADVERTISING, Mumbai / CANCER ASSOCIATION / 2006

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Overview

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OVERVIEW

Outcome

The pastel boxes elicited the required result. Research conducted few weeks later showed parents are not just aware of the problem but are more alert and vigilant. There was marked increase in the interaction between parents and their young children. The arrest of rising growth of child smokers, however is yet to be established.

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