Increasingly, drivers test themselves and their cars by pushing their speed on corners. Now, over half of all speeding crashes happen in this way, often caused by experienced drivers in good, performance cars. The faster you corner, the less traction and the less margin of error you have. Without warning, you can suddenly lose grip. Then, even the best driver can't save it. Landmines represent the hidden danger in every corner. To appeal to this audience, this commercial was produced to feel like a performance car ad; the type of ad they would enjoy, until the crash at the end.