Cannes Lions
ROSAPARK, Paris / INNOCENCE IN DANGER / 2016
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Description
A father is reading his daughter a bedtime story. He notices that she is asleep, and pulls back her bed covers with what can only be sinister intentions. The camera tracks past him towards a teddy bear on a shelf. The tracking continues until the bear’s face fills the entire frame. A single tear comes out of the bear’s eye and runs down his cheek.
SUPER : He can’t talk.
SUPER : You can.
GRAPHIC : Innocence In Danger phone number.
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