Cannes Lions
ACE SAATCHI & SAATCHI, Taguig / PROCTER & GAMBLE / 2011
Overview
Entries
Credits
Outcome
The effort convinced Filipinos to stop grabbing tissue and start grabbing hand soap.It is featured in many of our target market’s Facebook, Twitter and other networking sites. It received free media worth 100,000 pesos and counting. And during the span of our effort, searches on “Safeguard and handwashing” rose by 10%.
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