Most women ignore the feeling of feeling tired or heavy legs, attributing it to age or the results of a busy lifestyle. But few realise they could be the first signs of a long-term vein condition - CVI.

We needed to create a global campaign to make women aware there could be the solution to a problem of tired, heavy legs: Antistax, available in the pharmacy.

Since launching across 10 markets in 2013, the ‘Listen to Your Legs’ campaign has produced phenomenal results for Antistax with unprecedented sales of the product, millions of impressions in social media and huge surges in brand affinity and awareness.