Anti-smoking measures like health warnings on cigarette packets and smoking bans are becoming increasingly draconian. Smokers know the insistent warnings and no longer react to “classic” media information campaigns.The idea is a specific advertising form placed precisely where an ashtray is needed. The ashtray – designed as a smoker’s lung – dramatises what happens in heavy smokers’ lungs. The unappetising cigarette butts symbolise the deposits that remain in the lungs and eventually make you ill.

On December 6th, 2006, Smoker’s Lungs were placed in various cities throughout Southern Germany: in front and inside of public buildings, hospitals and restaurants. On the first day 6,167 smokers visited the AOK-website www.ich-werde-nichtraucher.de