Cannes Lions
ANTI-SMOKING CAMPAIGN
SERVICEPLAN, Munchen / AOK BAYERN / 2007
Overview
Entries
Credits
Overview
Execution
Smoker’s Lungs made of glass, filled with cigarette stubs, elucidates the serious consequences of smoking.
Outcome
On December 6th, 2006, Smoker’s Lungs were placed in various cities throughout Southern Germany: in front and inside of public buildings, hospitals and restaurants. On the first day 6,167 smokers visited the AOK-website www.ich-werde-nichtraucher.de
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