"Dear Apple" was created for Apple's Fall Launch Event to show the positive impact Apple Watch has had on people's lives—through it's fitness, accessibility, emergency SOS and a myriad of other health features. The cast is made up of the real people who shared their stories with Apple.

A New Hampshire man is rescued after falling into a frozen river while ice skating. A high school senior escapes a visit from a bear. A doctor saves his friend’s life — all with the help of Apple Watch. Real people read their stories about how Apple Watch has impacted their lives.

“Dear Apple” opened Apple’s “Far out” streaming event which had a viewership of 2.26 million viewers. The short film has helped audiences gain a deeper understanding how Apple Watch can help save lives in some of the most remote and dangerous situations. Dear Apple has captivated consumers with over a million views on YouTube. On social, the film has encouraged more people to share their life saving Apple Watch stories.