Achieving goals comes with its share of downfalls and setbacks. We have a choice to stay down, or to get back up again. The Apple Watch is with us through all of life's punches, or hard knocks, pushing us to persevere and accomplish our goals along every step of the way.

The Apple Watch Series 7's toughness is celebrated in a new Apple video showing the countless times it has to cope with "hard knocks."

Apple has debuted a new 90-second ad for Apple Watch on YouTube, showing it shoved, slammed, dunked in water, and dropped in a toilet. Set to Jack White's "Power of My Love" track, the video shows Apple Watches getting treated badly in ways that range from familiar, through funny, and on to wince-inducing.