To launch the world's best storyteller, the Sharp Aquos Liquid Crystal Television, we created a story that started with three global TV commercials, but ultimately unfolded over three months, in real-time, using a variety of mediums, including TV commercials, three real-time blogs, traditional print, web auctions on eBay and Amazon, and a live event space in SoHo, New York. Consumers were prompted to follow our story through each of the mediums, all the while learning about the Aquos, and why its LCD technology delivers a superior picture quality and viewing experience.

We launched with three spots that showed the inciting event of our story from three different character perspectives. Consumers checked back weekly at moretosee.com to follow our three character's journals, as well as to gain access to interactive Aquos product information. To further blur the lines between fiction and reality, we opened an event space in SoHo, NY, that partnered with local artists to create Aquos-inspired exhibitions that fed into the bigger story. For three months, over a million consumers interacted with our narrative, and the Sharp brand story, learning first hand about the superiority of Aquos technology.