Cannes Lions
GROUP TRON, Taipei City / SHARP / 2018
Overview
Entries
Credits
Description
The world’s first “8K TV” with the highest resolution ever vs. the world number one athlete- Tai Tzu-Ying.
Although most people in Taiwan are unfamiliar with the world’s first 8K high resolution, they know the most popular World Champion of 2017 Tai Tzu Ying well. As Tai Tzu-Ting shocked the World Badminton Championship with her glorious skills, AQUOS 8K will also bring the highest resolution for the first time ever to impact consumer’s desire in AV sensation.
Execution
[First-time World Champion - Witness to Reality]
Badminton, the fastest sport in the world!
Tai Tzu-Ying makes the shuttlecock travel at a recorded 304km/hr. To demonstrate AQUOS 8K’s color precision and precise motion display, this video is filmed by high-speed camera operated by a robotic arm used to capture the precise moment of Tai Tzu-Ying’s speed and the light bulb explosion. The video allows the audience to witness the reality of high capacity contrast and precise motion display.
The endorser, the World Champion, announces the first launch of the world’s first 8K high resolution TV.
Outcome
1. All AQUOS 8K for the pre-sale sold out within a month.
2. Consumers have become intrigued with 8K TV and the comparison it leads to, and the demand for high-resolution TV is boosted.
3. Popularity of the SHARP TV series has been promoted.
4. Tai Tzu-Ying’s shuttlecock smashing light bulb heats a hot topic among her fans, which makes the film widely spread.
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