• The initial email achieved an open rate of 40.2%• Within 2 weeks there were 4956 bottles sold.• CPR £7.30 for a bottle costing £59.99.• People spent an average of 3m 43sec on the site, a sign they watched the whole movie.• 2368 clicked on make your own movie.• ROI was an impressive 822%• To date there have been 39,430 bottles sold worldwide.