Cannes Lions

Are you sleeping?

LG2 QUEBEC, Quebec / SOCIETE DE L'ASSURANCE AUTOMOBILE DU QUEBEC / 2022

Film
Film

Overview

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Credits

Overview

Execution

In the clip, we see three young people behind the wheels of their cars. Having heavy eyelids, they all seem tired.

The lyrics to the tune “Frère Jacques” (or “Brother John”) are displayed on screen, in Karaoke style.

When the tune plays the iconic “Ding, Dang, Dong”, the picture changes to show scenes of car collisions caused by driver fatigue.

We hear the sounds of car crashes and see their devastating effects on the beat of the repetitive “Ding, Dang, Dong”.

Cut to a panel showing “Stop, before fatigue stops you”.

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LG2, Quebec

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2019, SOCIETE DE L'ASSURANCE AUTOMOBILE DU QUEBEC

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