Eurobest

Arçelik The Goodness Department

ARCELIK, Istanbul / ARCELIK / 2022

Case Film

Overview

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Credits

Overview

Background

“For many years, Turkey's leading home technologies brand Arçelik has been the lovemark that Turkey feels pride and love for.”

As the leading brand that designs innovation with love, we needed to find the new meaning of love to maintain our position among new generations.

By launching our corporate purpose, we aim to:

Increase TOM Brand Awareness especially among the age group of 25-34.

Increase the "It is the brand I prefer” score

Grow stronger in priority criteria

Significantly strengthen the new brand images criteria

Increase the “Value for money” score

Increase the brand power score

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