Cannes Lions

Ari

EXIT FILMS, Sydney / WESTPAC / 2019

Film

Overview

Entries

Credits

Overview

Background

Observing perhaps the greatest Australian cinematic trope—'the bush' versus 'the city'—this spot pitches itself in the in-between with a young Australian boy whose family has found itself divided.

Execution

This utter tear-jerker has had audiences cry-Tweeting between their favourite TV shows around the world. A deftly directed narrative, it imagines with sensitivity the complications of a relationship separation from a child's perspective—bringing weight and cinematic scope to a personal drama through its breathing performances. It's the assuredness of this director's touch that delivers a one-two punch straight to the heart, as one little boy steps in as the man of his house. Inspired, breathing coverage gives these complex emotions - and the characters - space without skipping or lagging a beat in the kind of Australia we can actually see ourselves reflected in, and which belies an extraordinary craft at work.

Similar Campaigns

12 items

Life Moments

DDB SYDNEY

Life Moments

2019, WESTPAC

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