Cannes Lions

ARIEL DETERGENT

SAATCHI & SAATCHI, Paris / PROCTER & GAMBLE / 2004

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Ariel shows that it handles all kinds of stains even on a load as large as a duvet-so that you don't have to worry anymore and can continue having fun. An original way to dirty a duvet, a unique way to get it clean! A couple roll around the house and then outside, wrapped up inside their duvet.

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