We decided that, when all Argentineans’ expectations were at the World Cup qualifying against Colombia in June 2009, an Arliscafo would be flying over the stadium. But, how could we fly the Arliscafo, when it only existed on the spots?With a virtual Product Placement, through special effects animation, our ship was flying during the TV Transmission. On that way we were able to recreate it perfectly and make spectators believe that it was the Arliscafo itself in the stadium that day. In just two weeks we made a virtual model with perfectly calculated dimensions so that its movement and size were equal to a real model.

The result was that over two million people watched the Arliscafo party during the game. Arlistan was the first name in remembrance of this category. It grew from 18% to 20% market share and sold 44% more than the record of the last 5 years.The brand along with the consumer enjoyed an unforgettable moment while wearing the Argentinean Shirt.