Cannes Lions

RICE

MADRE, Buenos Aires / MOLINOS RIO DEL PLATA / 2011

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Overview

Description

Diana Arroz (rice, in Spanish) is a disco music singer who was not born in Brooklyn. At the short age of 11 she did not become famous because nobody called her to participate in a TV show. When she was 20 years old, she neither became a soloist nor did she launch her first single. These facts did not allow her to act in any film and make her win an Oscar.

Diana is a simple mother – not a super star. But she revolutionizes the kitchen every time she cooks rice.

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