TBWA\BERLIN, Berlin / PERNOD RICARD / 2011
ABSOLUT wanted to create a place where creative collaborations are encouraged and fostered. A place for people who love art and creativity. A place where diverse creative minds can join forces to create new and unseen things.
The challenge was to develop a space that could cater to a multitude of different artistic purposes; to create outstanding events and relevant content that is promoted in a unique and appropriate way, establishing MADE as a limelight for creativity.
For this project they composed music and wrote lyrics that were transformed into three-dimensional typographic costumes. These costumes were brought to life by dancers, true to the specific lyrics.
- The newness and uniqueness of the project created an entirely positive echo in the national and international art scene.- The project's content and event generated over a 100 online and offline clippings in relevant media titles such as Frame Magazine, Monopol magazine etc…. and the event trailer was seen over 20 000 times.