Cannes Lions
BBDO NEW YORK, New York / PEPSICO / 2011
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Two men express their love for the bold taste of Diet Mountain Dew by secretly showing off elaborate eagle tattoos while standing in the break room at the office. Suddenly, an older female co-worker, who somewhat resembles an eagle, appears in the hallway and takes a large swig of Diet Dew. She lets out a piercing eagle call toward the men, causing all of the glass inside the office to shatter and fall as both men remain stunned at the unexpectedly powerful taste of Diet Mountain Dew.
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