Cannes Lions
140 BBDO, Cape Town / DISTELL / 2014
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In this commercial, we find internationally-acclaimed actor Idris Elba giving advice on mastery to the up and coming young master Siyabonga Radebe. However as he discovers at the end of the commercial, real mastery is having the humility to learn as you go… In this case, learning the South African Xhosa language.
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