Cannes Lions

Breakfast

Y&R LISBON, Lisbon / SUMOL+COMPAL / 2017

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MP3 Original Language
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Description

This radio is a monotonous poem that highlights the almost mechanical repetition of work, as our master boulanger strives to serve hungry morning costumers that are themselves trapped in their own routines. The radio is purposefully boring to set the right tone, ending with an invitation for listeners to change the way they eat their breakfast, with a different flavor every day.

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