Cannes Lions

B! SOFT DRINK

BRAND CONNECTION, Lisbon / SUMOL+COMPAL / 2011

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Overview

Entries

Credits

Overview

Execution

Building a strong relationship of trust with the music creators we were able to open the door to numerous partnerships.

Working with the musical press Blitz, RFM and Radio Commercial providing them with exclusive content from the band and so ensuring the necessary airtime to make the launch single a summer hit.This was all leveraged at owned sites, social media platforms offering the free single for download as part of a multimedia integrated campaign that linked the drink intrinsically with the music.

Outcome

5% Sales increase, a stupendous summer hit!Still receiving playtime almost a year on.

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