Our No Bollocks campaign for Newcastle Brown Ale unveiled a category-defying brand promise: beer without the bollocks of traditional beer advertising. But to show people what we meant by No Bollocks, we had to act on it.

We created and installed thousands of neon signs, coasters, tap handles and posters that not only delivered our No Bollocks message, but also started a conversation with our customers in the places they drink.

The Best Coaster in the World cost Newcastle close to nothing to make. And thus far, it has built a solid social following in over 10 social media channels, been featured in magazines like Fast Company and generated over 10 million media impressions. Now it’s getting rolled out in bars across America. When comparing the investment with the campaign’s CPM, it’s the most successful campaign Newcastle has ever run.hold