Cannes Lions

Art Immersion Technology

NIKKEI INC., Tokyo / NIKKEI / 2019

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Case Film

Overview

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Credits

Overview

Background

Along with the Musée d'Orsay and The National Art Center Tokyo, we organized a special Pierre Bonnard exhibition in Japan. Utilizing cutting-edge technology, we created a series of experiential contents that were displayed at the exhibition.

Idea

In a joint effort with the Musée d'Orsay, we researched the actual spots that Pierre Bonnard stood in to draw his landscape paintings and recreated them in the exhibition space. We also duplicated the entire landscape including the parts that were never depicted in the artworks, prompting visitors to view the scenery through Bonnard's eyes and think about why he decided to crop and paint that particular part of his surroundings.

Strategy

Our target was people who are interested in Pierre Bonnard's art but have no plans on visiting the exhibition. We proposed a new way of appreciating and viewing art in order to increase the number of visitors by prompting this demographic to go to the exhibition.

Execution

Using projection mapping and 8K videos, we recreated the landscape through Pierre Bonnard's perspective at his exhibition which was held at The National Art Center Tokyo from September to December 2018. The projection mapping and videos were set up in a special exhibition space for the three months where people were able to experience art through technology and have a social VR experience with multiple other visitors.

Outcome

·Over 180,000 visitors

·Generated sales of around 200 million yen

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