Cannes Lions
DENTSU, Tokyo / NIKKEI / 2016
Overview
Entries
Credits
Description
We tried to give The Hoshi Award an image of science and technology rather than literature in order to be looked 100% different from traditional literary awards and to attract more people.
Execution
With this new design, we made ads in newspapers, posters, leaflets as well as a web site.
Outcome
2,561 works were submitted for entry, an increase of 607 (or 24%) from the previous time.