Cannes Lions

The Universe in the Mind – Promoting the Science Literary Award –

DENTSU, Tokyo / NIKKEI / 2016

Presentation Image
Supporting Images
Supporting Images

Overview

Entries

Credits

Overview

Description

We tried to give The Hoshi Award an image of science and technology rather than literature in order to be looked 100% different from traditional literary awards and to attract more people.

Execution

With this new design, we made ads in newspapers, posters, leaflets as well as a web site.

Outcome

2,561 works were submitted for entry, an increase of 607 (or 24%) from the previous time.

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3 items

2 Spikes Asia Awards
Endless Appetite

DENTSU INC., Tokyo

Endless Appetite

2023, NIKKEI

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