Eurobest

Art is a Gift

TATRA BANKA, Bratislava / TATRA BANKA / 2022

Film
Film

Overview

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Overview

Execution

Every year we buy a unique work of art or an art collection for the Slovak National Gallery. The commercial, which also served as a New Year wish for clients, invites people to the exhibition of the purchased art collection and at the same time provides the audience with a path to the beauty that they can discover through art. Each of the commercial scenes was composed as a painting in a gallery with a Renaissance essence. The individual scenes in the commercial refer to the aesthetics of works of art - landscapes or portraits, so that even a more demanding topic reaches the average viewer - the bank's client.

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