Cannes Lions

Art of Speed

DENTSU INC., Osaka / TOYOTA / 2017

Presentation Image
Case Film

Overview

Entries

Credits

Overview

Description

Using the trail of the Mark X to represent brush strokes and the chassis color as paint, we portrayed a traditional Japanese art piece: "Wind God and Thunder God "with a size of 120 meters.

Execution

The both renowned "Wind God and Thunder God Screens" concept and the now-world-famous creation of Japanese cars, come from the Japanese spirit of craftsmanship and devotion to art. I showed that in common with Amazing drivability of Mark X and beautiful color variation and sublimated it.

Outcome

The web movie has reached over 1million views after 2 weeks of its release. Users of over 175% of the target accessed the web site for consideration of purchase. Moreover, the answers to the survey for comparison of car models recieved positive comments such as “sophisticated”, “sporty”and, “the drive and journey seems more enjoyable”.

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