Cannes Lions

Frozen

TOYOTA USA, Plano / TOYOTA / 2018

Film
Supporting Images
Demo Film

Overview

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Credits

Overview

Description

This film is a celebration of all the greatest moments of past Olympic Winter Games and is also a poignant reminder of our responsibility to “keep winter, winter.” We see various ice sculptures of iconic Winter Games moments frozen in time. Some are on a frozen lake, others have seemingly frozen in midair. All are a reminder that if we all don’t work together to protect our planet for future generations by pursuing advances in hybrid, electric and hydrogen technologies, the season and Games we love might just melt away.

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