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Drive a Dacia For the price of a bagel

PUBLICIS CONSEIL, Paris / DACIA / 2016

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Dacia's mission is to make accessible to everyone the new cars.

As a new evidence of this commitment, Dacia launched this year an unprecedented offer of leasing : a Dacia from 3 € per day!

To highlight their accessibility, the cars are treated as everyday items of equivalent value to the daily rate.

Using the metaphor of everyday objects to represent vehicles, films depict characters who are enthusiastic of a bagel, a flash or a magazine as if it were a Dacia model, providing comedic and unexpected situations.

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