Cannes Lions

SUBARU

CROSS COLOURS , Johannesburg / SUBARU / 2008

Film

Overview

Entries

Credits

Overview

Description

Subaru sought to bring the safety features of their cars to the attention of South African motorists.

Execution

A satirical campaign was created that highlighted the human truths associated with the challenges on South African roads. Minibus taxis are a South African institution, infamous for their inconsiderate driving. Decals were attached to minibus taxis, warning motorists of what the drivers might do next, something that Subaru drivers never need worry about.

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12 items

Shortlisted Cannes Lions
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