Spikes Asia
INNOCEAN WORLDWIDE, Seoul / KIA MOTORS / 2018
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Since [Peter Returns] was created as a brand PR film, we used the code ‘fairytale’ to win sympathy to the global audience. The brand PR film will be developed in a series, and [Peter Returns] will be its first. With the story of Captain Hook monopolizing the technology in Neverland, and Peter Pan fighting against him, Kia intended to deliver the brand vision [Boundless for all] by reflecting the brand image to the kind.
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