Cannes Lions
AOI PRO., Tokyo / UNIVERSAL MUSIC / 2014
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We were asked to create a campaign to promote Lady Gaga's new album "ARTPOP" in Japan. We collaborated with a company that specializes in synthetic “love dolls” to create life-sized dolls, which would look exactly like Lady Gaga. Not only did they look like Lady Gaga, but they also had a built in bone conduction speaker unit. Fans were able to hug the doll to listen to her new album and hear a special message.
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